Individuals familiar with the matter have revealed that Amazon plans to launch an Amazon TV show in India, with the aim of discovering promising startups in the South Asian market.The much-anticipated show, expected to make its official announcement on Wednesday, has undergone months of development and involves collaboration with various government bodies and local investors. Confidential sources have emphasized that the series will primarily focus on highlighting innovative ventures originating from smaller cities and towns across India.
According to insiders, representatives from Amazon TV Show India have recently been actively engaging with angel investors and venture funds. Moreover, the program is said to boast the participation of several renowned Bollywood stars.
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Amazon declined to comment on the matter when approached on Monday. This strategic move follows the e-commerce giant’s partnership with India’s federal government in April, which involved the streaming of content from state-run studios.
As the number of Indian startups continues to soar, media coverage surrounding entrepreneurship is experiencing a parallel surge. The amalgamation of tech-savvy youth, government support, and emerging policies has fueled an entrepreneurial boom in the South Asian market.
In alignment with this growing trend, popular movies and TV shows such as “Physics Wallah – Achcha Teacher” on Amazon’s miniTV, “TVF Pitchers” on Zee5, and “Shark Tank” on Sony, among others, have increasingly shifted their focus towards captivating startup narratives. This symbiotic relationship between real-life innovation and its cinematic portrayal serves to reinforce and amplify the prevailing trend.
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